105 Piccadilly, London

A clean blend of conservative, modern styling and traditional decorative elements helped to re-position the 105 Piccadilly building for our client, Threadneedle Columbia.

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105 Piccadilly Interiors

Bright, open space.

Timber detailing was added to the new reception desk to match the original teak doors. LED uplighting around the perimeter of the reception room was introduced to accent the ornate cornice work and Gravity also reduced the colour palette to create a clean volume and bright, open space.

105 Piccadilly Identity

Classic look.

Graphic styling followed this lead with stylish, minimal typography used on midnight blue surrounds to create a classic conservative look.

105 Piccadilly Building Exterior 105 Piccadilly Directory Design
105 Piccadilly Eros Artwork

Vibrant artwork.

Gravity designed a modern overlay with bold highlight colours, adding vibrant touches of colour to the interiors.

105 Piccadilly Finishes
105 Piccadilly Reception
105 Piccadilly Signage
105 Piccadilly Signage
105 Piccadilly Wayfinding Signage
105 Piccadilly Signage Set

Strategy and implementation
for building brands.

Gravity's range of services includes interior design, project management, identity, signage systems and environmental art. We know how to transform tired buildings, turning them into engaging, vibrant and creative spaces. Please take a look at the projects below to see further examples of our work.

Highgate Studios Interior Design

Highgate Studios.

Branding, Interiors, Website, Wayfinding, Environmental Graphics.

Colet Court Artworks

Colet Court.

Branding, Interiors, Wayfinding, Artworks.

Vintry Building Interior Design

Vintry Building.

Interiors, Website.