Craftwork Studios, London

Following a competitive pitch, Gravity successfully delivered a new vision for the Dufferin street property to ‘Craftwork Studios’. With the re-invigoration of the East London Central area around Old Street, our client Threadneedle identified the opportunity to refurbish an old warehouse building in the very popular ‘Whitecross Street’ street market area.

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Craftwork Studios Logo Design

Warehouse aesthetic.

Gravity proposed a robust, warehouse aesthetic with a simple monochrome colour palette complimented with distressed oak. The logo was embroidered into felt panels following a craft theme.

Craftwork Studios Directory Design

Simple colour palette.

The colour palette compliments the wide board treated oak, embroidered felt textiles and clean white walled interiors.

Craftwork Studios Wayfinding Signage
Craftwork Studios Exterior
Craftwork Studios Hanging Signage
Craftwork Studios Reception Craftwork Studios Lift Lobby

Strategy and implementation
for building brands.

Gravity's range of services includes interior design, project management, identity, signage systems and environmental art. We know how to transform tired buildings, turning them into engaging, vibrant and creative spaces. Please take a look at the projects below to see further examples of our work.

202 Hammersmith Interiors

202 Hammersmith.

Branding, Interiors.

White Building Interior

White Building.

Branding, Interiors, Website, Marketing Collateral.

Coda Studios Fulham

Coda Studios.

Branding, Interiors, Wayfinding, Website, Environmental Artworks.