White Building, Southampton

This award winning redevelopment of a landmark Southampton building provides a wide range of high quality workspaces with large communal break-out areas. The Ashville Group challenged us to create consistency between two separate, yet very different, neighbouring buildings.

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White Building Recption
White Building Concept Mood

Linking the buildings.

We achieved this by creating unified branding, colour palettes and interior finishes. We also physically linked the buildings to create an extensive break-out lounge space accessible from both sides.

Breakout spaces for tenants at White Building

Unified signage system.

Gravity created a new signage system reflecting the simple muted colour scheme, updating all tenant directories and way finding signage throughout both buildings.

White Building Signage System Wayfinding White Building Signage System Floor Levels
White Building Website Design and Build
Latimer Building Break Out Space White Building Lobby
Latimer Building Studio Space
White Building Bathrooms
White Building Bike Store

Strategy and implementation
for building brands.

Gravity's range of services includes interior design, project management, identity, signage systems and environmental art. We know how to transform tired buildings, turning them into engaging, vibrant and creative spaces. Please take a look at the projects below to see further examples of our work.

Coda Studios Fulham

Coda Studios.

Branding, Interiors, Wayfinding, Website, Environmental Artworks.

105 Piccadilly Interior Design

105 Piccadilly.

Branding, Interiors, Wayfinding.

Highgate Studios Interior Design

Highgate Studios.

Branding, Interiors, Website, Wayfinding, Environmental Graphics.